On the Media: The upside of legal advertising.

On the Media‘s Bob Garfield explores lawyer advertising and its regulation:

Greg Beck: The ad is just the first contact between the lawyer and a potential client and a lawyer has no incentive to bring a case that cannot win. … [T]he next thing that happens is … the client contacts the lawyer and the lawyer evaluates the strength of the claim. If the lawyer at that point decides that the potential client has no case, then there’s been no harm done.