On the Media: The upside of legal advertising.

On the Media‘s Bob Garfield explores lawyer advertising and its regulation:

Greg Beck:┬áThe ad is just the first contact between the lawyer and a potential client and a lawyer has no incentive to bring a case that cannot win. … [T]he next thing that happens is …┬áthe client contacts the lawyer and the lawyer evaluates the strength of the claim. If the lawyer at that point decides that the potential client has no case, then there’s been no harm done.

WSJ: Objection! Funny legal ads draw censure.

The Wall Street Journal‘s Nathan Koppel writes:

Syracuse, N.Y., attorney James Alexander ran a TV spot for his firm showing lawyers offering counsel to space aliens who had crashed their UFO. He also did one with lawyers towering like giants over Syracuse.

Not amused, New York court officials said the ads contained “patent falsities.”

“It cannot be denied,” wrote assistant New York Attorney General Patrick MacRae in a court filing, “that there is little likelihood that [the lawyers] were retained by aliens, have the ability to leap tall buildings in a single bound, or have stomped around downtown Syracuse, Godzilla-style.”